Dented_brick

WE ARE TAUGHT FROM THE DAY WE’RE BORN TO BECOME SOMETHING, GRAB HOLD OF IT AND NEVER LET GO. ESTABLISH YOURSELF IN THIS WORLD AND BE REMEMBERED FOR THAT 1 THING. WHAT IF YOU LET GO OF WHAT TIES YOU DOWN, AND CHANGED YOUR STYLE OF LIFE, THEN CHANGED IT AGAIN. IMAGINE BEING REBORN AGAIN AND AGAIN, REINVENTING YOURSELF IN WAYS THAT PEOPLE WILL NEVER KNOW WHAT TO EXPECT. OR GO ONE STEP FURTHER AND BECOME A STYLE, NEVER BEING ESTABLISHED, ALWAYS EVOLVING. THEN WHAT HAPPENS WHEN “WHAT IF” BECOMES “LET’S DO IT” BIG THINGS CAN HAPPEN AND IN THE SUMMER OF 2017 LET’S DO IT TURNED INTO DENTED BRICK CLOTHING. AT THE RIPE AGES OF 31, FOUNDERS ROBERT ATKINSON SIMPLY THOUGHT, HE COULD DO IT BETTER. NOT KNOWING ANYTHING ABOUT CLOTHING PRODUCTION, HAVING ZERO INDUSTRY CONNECTIONS AND ONLY A HAND FULL OF CREDIT CARDS TO WORK WITH, WAS THE PERFECT FORMULA. FROM DAY ONE, THE BRAND HAS ALWAYS BEEN ABOUT THE BLIND PURSUIT OF OUR PASSION AND THE VISION OF WHAT HIS BRAND WOULD ONE DAY BECOME, BECAUSE TO HIM ITS A LIFESTYLE BRAND AND NOT JUST A CLOTHING COMPANY. IT’S THIS SAME PURSUIT OF DENTED BRICK THAT REMAINS OUT DRIVING FORCE. REPRESENTING THE UNDERACHIEVER EVERYONE HE KNEW THOUGHT THAT HE WAS CRAZY FOR PURSUING HIS DREAM OF ONE DAY BEING THE MOST RECOGNIZABLE BRAND IN LIFESTYLE BASED CLOTHING, HE EMBRACED THE LABEL OF BEING AN UNDERACHIEVER. SO MUCH SO THAT BEHIND EVERY LABEL ARE THE WORDS REPRESENTING THE UNDERACHIEVER AS A REMINDER THAT IF YOU DON’T FOLLOW YOUR DREAMS YOU CAN NEVER TRULY ACHIEVE SUCCESS. HIS SUCCESS WAS ACHIEVED THE DAY HE SET FOOT ON THIS PATH, HIS GOAL WILL BE ACHIEVED THE DAY EVERYONE JOINS US.