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We've long since used fashion to identify who we are; early tribes used tattoos, body markings, and dance to distinguish identifying characteristics among individuals within the same tribe. Today, we largely rely on fashion; we choose what we wear because we like the message it conveys about us. Fashion, in this sense, is an extension of our identity; a way of connecting with others. A way of classifying us as belonging to a certain group, or team. We make a conscious decision what to wear each day and we communicate with the world around us via that selection.
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