River City Readers

Step into a world of imagination, inspiration, and Duval pride with the River City Readers collection — part of Mayor Donna Deegan’s citywide literacy initiative. Featuring playful designs, whimsical characters, and a love of books at its core, this collection encourages readers of all ages to celebrate the magic of stories. Whether you're a young bookworm, a proud caregiver, or just Duval-curious, these items help spread joy, spark curiosity, and show that reading is cool in Jacksonville.