Zazzle Announces Strategic On-Demand Merchandise Partnership with Warner Music Group
New Features Include Model Realviews, Dark Apparel 2.0, and Name-Your-Royalty
Redwood City, Calif. � October 31, 2007 - Zazzle, (www.zazzle.com), the only on-demand retail platform to offer billions of retail quality, one-of-a-kind products shipped within 24 hours, today announced the availability of artist-based products from Warner Music Group’s (NYSE: WMG) award-winning artists.
As part of the agreement, WMG’s artists will be able to create their own Zazzle Stores to offer fans customized products based on their music images, photos and artwork. Additionally, merchandise can be sold by artists, as well as customized and sold by fans alike through their galleries, web sites, MySpace profiles, fan sites and blogs.
“Zazzle bridges the gap between powerful brand and content owners with users that want to self-express and create, but still have an affinity to artist brands,” said James Heckman, Chief Strategy Officer, Zazzle. “We bring the merchandise full circle for WMG, by giving consumers access to their content easily, while making sure WMG artists are compensated.”
“Partnering with Zazzle enables us to directly offer consumers a unique experience in artist-branded merchandise,” said Kevin Liles, Executive Vice President, WMG. “Zazzle has a proven ability to quickly manufacture and ship high quality products while enabling consumers to create artist-branded products that are only limited by their imagination.”
Zazzle enables content owners to unlock and monetize their entire content libraries, allowing consumers to easily and instantaneously create physical, customizable products including t-shirts, mugs, posters, hats, postage stamps and more, that fit their personal style. Zazzle has strategic relationships already in place with MySpace, Ford Models, The Walt Disney Company, Fox's Family Guy, Lucasfilm LTD, Mattel, Warner Bros., Neopets, General Mills, the Library of Congress, and others for custom, on-demand merchandise.
Infinite and Instant, Zazzle is the only on-demand retail platform for consumers and major brands, offering billions of retail quality, one-of-a-kind products, most of which are produced within 24 hours. With the largest library of customizable digital images from world-class brands, Zazzle enables content owners to unlock their entire libraries of content, making it available for purchase and customization by consumers. Through Zazzle's innovative on-demand retail and technology platform, users can instantly create, customize to fit their personal style, purchase and sell a near infinite array of products online. The company launched in 2005 and is based in Redwood City, California. For more information, http://www.zazzle.es/.
About Warner Music Group
Warner Music Group became the only stand-alone music company to be publicly traded in the United States in May 2005. With its broad roster of new stars and legendary artists, Warner Music Group is home to a collection of the best-known record labels in the music industry including Asylum, Atlantic, Bad Boy, Cordless, East West, Elektra, Lava, Nonesuch, Reprise, Rhino, Roadrunner, Rykodisc, Sire, Warner Bros. and Word. Warner Music International, a leading company in national and international repertoire, operates through numerous international affiliates and licensees in more than 50 countries. Warner Music Group also includes Warner/Chappell Music, one of the world's leading music publishers.
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